Today, product images remain the dominant digital asset when it comes to selling competitively online. Over the last five years or so, 360 product images have become a popular companion or even an alternative to standard product images. Your business, like most out...
News flash – the majority of product photography is 80% science, 20% art – and that’s on a good day. Sure, if your business is taking ‘marketing’ images of $20,000 watches that will appear in fashion magazines and on billboards, that single, amazing image that took 2...
Making the decision to outsource your product photography is not a small one. You should consider: The pros and cons of do-it-yourself vs. outsourcing. The costs of in-house product photography vs. the prices for outsourced services. How to choose the right studio....
In this article I take an in-depth look at two types of product photography: Catalog Photography – producing product images for use in print catalogs, and Online Product Photography – producing product images for eCommerce and electronic catalogs. I share some data...
Does this describe your business? You sell through e-commerce channels. You want to sell more product. You need high-quality images of all your products. You don’t know much about product photography. If you answered yes to these questions then outsourcing your...